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Highlighting Ladies in Espresso Design: Half One

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October 10, 2024
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Highlighting Ladies in Espresso Design: Half One
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Get to know three of the various unimaginable girls working in espresso design: Sondos Saleem, Rachel Becker, and Linda Gonzalez.

BY EMILY JOY MENESES
BARISTA MAGAZINE ONLINE

Featured art work & picture courtesy of Sondos Saleem

Although usually missed, artwork is such an necessary a part of the world we stay in. Throughout us, each single day, artists create the issues that give our lives that means. By offering us with magnificence, coloration, and inspiration, artists are important—and immediately, we’re highlighting three unimaginable girl artists working within the espresso discipline.

Sondos stands beside a large painting of an AeroPress.
Sondos Saleem, primarily based in Egypt, designs posters for the Nationwide Egyptian AeroPress Championship. Picture courtesy of Sondos Saleem.

Sondos Saleem

Primarily based in Egypt, Sondos Saleem has discovered a solution to merge her lifelong ardour for artwork together with her profession in espresso. After learning graphic design in faculty, Sondos began work as a full-time barista whereas creating expertise as a contract designer.

“(I) slowly began getting out of the bar and taking new duties on the identical (espresso store)—taking footage, making designs and work,” Sondos shares. “Then, I received promoted as a full-time content material creator, working carefully with espresso lovers and occasional professionals. I {photograph}, design, and illustrate about espresso, and I’m liable for designing the Nationwide Egyptian AeroPress Championship posters.”

A painting of a person raking coffee cherries drying on the ground.
Sondos says she attracts inspiration from nature, individuals, and naturally, espresso. Picture courtesy of Sondos Saleem.
A yellow and black sketch of the artist.A yellow and black sketch of the artist.
A self-portrait by Sondos. Picture courtesy of Sondos Saleem.

When requested what evokes her art work, Sondos’ reply is straightforward: “What evokes me probably the most is nature, individuals, and naturally, espresso.”

Click on right here to see Sondos’ superb work for the Nationwide Egyptian AeroPress Championship.

Photo of Rachel Becker drawing.Photo of Rachel Becker drawing.
Rachel Sotak Becker is a contract graphic designer and illustrator primarily based in New Hampshire. Picture courtesy of Rachel Becker.

Rachel Sotak Becker

A contract graphic designer and illustrator primarily based in New Hampshire, Rachel Sotak Becker has been designing within the meals and beverage business since 2021. She has labored with a number of espresso outlets within the New England space, together with Wayfarer Espresso Roasters for the Northeast Espresso Competition, Snowy Owl Espresso, and Revelstoke Espresso, utilizing her expertise to design posters, create logos and occasional packaging, and extra.

Coffee packaging with a white owl.Coffee packaging with a white owl.
Rachel’s work for Snowy Owl Espresso. Picture courtesy of Rachel Becker.
A poster with a large black cup set on a riverbank, with small sailboats on the river below it.A poster with a large black cup set on a riverbank, with small sailboats on the river below it.
Poster design by Rachel Becker. Picture courtesy of Rachel Becker.

Rachel’s designs are daring and brilliant, full with a novel mix of geometric shapes and hand-drawn illustrations. And her café drink of selection? A matcha latte with oat milk.

Take a look at extra of Rachel’s work at her web site right here.

An infographic showing coffee growing, being processed, dtored, shipped, and brewing equipment.An infographic showing coffee growing, being processed, dtored, shipped, and brewing equipment.
An academic graphic by Linda Gonzalez outlining espresso’s journey from farm to cup. Picture courtesy of Linda Gonzalez.

Linda Gonzalez

Primarily based in Los Angeles, Linda Gonzalez is the founding father of Café Juayúa, a espresso store by way of which she works together with her household in Juayúa, El Salvador, to deliver their espresso to the USA.

“As a third-generation espresso producer and visible artist, I create designs that seize the espresso farm origin story,” Linda shares. “El Salvador, our hometown Juayúa, and our household tales are the inspiration that goes into creating imagery for our distinctive block-printed retail baggage, graphics, and emblem. Every tells the story of the panorama, the individuals, our indigenous roots, and naturally, espresso.”

A paper coffee bag with a volcano design.A paper coffee bag with a volcano design.
Linda Gonzalez makes use of block printing to create the designs for her Los Angeles-based store, Café Juayúa. Picture courtesy of Linda Gonzalez.
Café Juayúa design of a woman holding a coffee branch in her arms.Café Juayúa design of a woman holding a coffee branch in her arms.
Linda’s emblem design for Café Juayúa. Picture courtesy of Linda Gonzalez.

She additionally shares how, by way of her art work, she hopes to inform a narrative and educate individuals on the journey espresso takes to get from farm to cup. “Educating (individuals) about espresso can also be an enormous a part of what we do at Café Juayúa,” she explains. “Creating visible representations of the in depth and complicated journey espresso beans take to get to your on a regular basis cup has grow to be a beneficial instrument in sharing that journey with our clients.”

Click on right here to comply with Linda’s work by way of Café Juayúa.

Keep tuned for half two of this sequence, the place we’ll spotlight extra inspiring girls designers working in specialty espresso across the globe.

ABOUT THE AUTHOR

Emily Pleasure Meneses (she/they) is a author and musician primarily based in Los Angeles. Her hobbies embrace foraging, cortados, classic synths, and connecting together with her Filipino roots by way of music, artwork, meals, and beverage.

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