Get to know three of the various unimaginable girls working in espresso design: Sondos Saleem, Rachel Becker, and Linda Gonzalez.
BY EMILY JOY MENESES
BARISTA MAGAZINE ONLINE
Featured art work & picture courtesy of Sondos Saleem
Although usually missed, artwork is such an necessary a part of the world we stay in. Throughout us, each single day, artists create the issues that give our lives that means. By offering us with magnificence, coloration, and inspiration, artists are important—and immediately, we’re highlighting three unimaginable girl artists working within the espresso discipline.
Sondos Saleem
Primarily based in Egypt, Sondos Saleem has discovered a solution to merge her lifelong ardour for artwork together with her profession in espresso. After learning graphic design in faculty, Sondos began work as a full-time barista whereas creating expertise as a contract designer.
“(I) slowly began getting out of the bar and taking new duties on the identical (espresso store)—taking footage, making designs and work,” Sondos shares. “Then, I received promoted as a full-time content material creator, working carefully with espresso lovers and occasional professionals. I {photograph}, design, and illustrate about espresso, and I’m liable for designing the Nationwide Egyptian AeroPress Championship posters.”
When requested what evokes her art work, Sondos’ reply is straightforward: “What evokes me probably the most is nature, individuals, and naturally, espresso.”
Click on right here to see Sondos’ superb work for the Nationwide Egyptian AeroPress Championship.
Rachel Sotak Becker
A contract graphic designer and illustrator primarily based in New Hampshire, Rachel Sotak Becker has been designing within the meals and beverage business since 2021. She has labored with a number of espresso outlets within the New England space, together with Wayfarer Espresso Roasters for the Northeast Espresso Competition, Snowy Owl Espresso, and Revelstoke Espresso, utilizing her expertise to design posters, create logos and occasional packaging, and extra.
Rachel’s designs are daring and brilliant, full with a novel mix of geometric shapes and hand-drawn illustrations. And her café drink of selection? A matcha latte with oat milk.
Take a look at extra of Rachel’s work at her web site right here.
Linda Gonzalez
Primarily based in Los Angeles, Linda Gonzalez is the founding father of Café Juayúa, a espresso store by way of which she works together with her household in Juayúa, El Salvador, to deliver their espresso to the USA.
“As a third-generation espresso producer and visible artist, I create designs that seize the espresso farm origin story,” Linda shares. “El Salvador, our hometown Juayúa, and our household tales are the inspiration that goes into creating imagery for our distinctive block-printed retail baggage, graphics, and emblem. Every tells the story of the panorama, the individuals, our indigenous roots, and naturally, espresso.”
She additionally shares how, by way of her art work, she hopes to inform a narrative and educate individuals on the journey espresso takes to get from farm to cup. “Educating (individuals) about espresso can also be an enormous a part of what we do at Café Juayúa,” she explains. “Creating visible representations of the in depth and complicated journey espresso beans take to get to your on a regular basis cup has grow to be a beneficial instrument in sharing that journey with our clients.”
Click on right here to comply with Linda’s work by way of Café Juayúa.
Keep tuned for half two of this sequence, the place we’ll spotlight extra inspiring girls designers working in specialty espresso across the globe.
ABOUT THE AUTHOR
Emily Pleasure Meneses (she/they) is a author and musician primarily based in Los Angeles. Her hobbies embrace foraging, cortados, classic synths, and connecting together with her Filipino roots by way of music, artwork, meals, and beverage.
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