April 18, 2023
2 minute learn
Since leaving Phoenix in August (after main the corporate by way of a rebranding, a renaissance in high quality, the pandemic, a retail enlargement and restructuring right into a worker-owned cooperative), I’ve thought so much about what I would do in another way if I had been ever to start out my very own roastery.
Over my 13 years as a roaster, espresso purchaser and marketing consultant, I’ve labored for small, native roasters in addition to a number of the fastest-growing espresso manufacturers within the U.S., serving to these firms execute their imaginative and prescient. Their enterprise fashions—whereas typically revolutionary—all fell below the umbrella of “conventional” espresso companies. I at all times introduced alongside my philosophy of espresso, which I’ve expressed by way of tens of hundreds of phrases on my weblog—how I give it some thought, work together with it, purchase it, and roast it—however by no means actualized how I believe we are able to run a distinct type of espresso roastery.
And—with producers dealing with rising financial pressures, and with a altering local weather and a altering client panorama—we *want* to function in another way.
Aviary is a roaster that exists solely to current coffees from that standpoint—a hyper-focused, small-volume, e-commerce, direct-to-consumer roastery based on rules of environmental and financial sustainability.
You possibly can count on that each espresso shall be one I might write a thousand phrases about—and that it’ll be roasted within the model I wish to drink.
I’ll most likely write a thousand phrases about what makes Aviary completely different, too—however for now, let’s simply get issues going. Beginning a roastery takes capital—and attempting to finance one which caters to a distinct segment viewers with out aspirations of exponential development by way of conventional channels is a no-go.
So I want you.
I’ve began a Kickstarter marketing campaign to assist increase startup funds and to get the phrase out. I recognize something you’re prepared to contribute (this weblog, like at all times, will stay free—as in beer)—and hope you’ll comply with alongside on Kickstarter and on Instagram (@aviary.espresso).
Head over to Kickstarter for extra info and background on the mission.
