It is a story about an ideal espresso. And likewise a narrative in regards to the energy of nice relationships. It isn’t a brief story, however a few of them can’t be.
On the earth of craft espresso, Gesha (or Geisha, however no relation to the opposite Geisha you’re considering of) is without doubt one of the rarest and most extremely valued espresso varietals. The Gesha plant originated in Ethiopia and was transported again within the day to Panama, Costa Rica, Guatemala, Honduras, Bolivia, Colombia and most definitely a number of different locations. In 2004, Gesha was ‘found’ and the accolades start to roll in. And by “accolades” we imply this espresso is an award winner that delivers on the promise of each A) a pleasant and nuanced consuming expertise and B) a correspondingly excessive worth.
Possibly you’re questioning how costly a pound of espresso may very well be? In 2019, a pound of Gesha produced in Panama was bought at public sale for $1,029. (DOMA’s will promote for a barely lower cost) Is the hype actual? Relies upon. We’ve been advised that style is subjective. One factor is definite, although: individuals who respect a really good espresso have proven up repeatedly, within the years since Gesha blew up, to buy this extraordinarily uncommon and scrumptious espresso.
So, how did DOMA come to be purveyors of such an uncommon espresso providing? It begins, like many current tales do, with the completely s#$% 12 months we’ve been having. This was imagined to be a celebratory 12 months for us. DOMA Espresso turned 20 years outdated in 2020. Cue the music, champagne, confetti, pie . . .besides, that’s not the way it went down, as you’re properly conscious. Whereas the wheels had been falling off the 2020 wagon, our pal Danny Perez of Household Bonds espresso farms in Guatemala was watching most of the patrons of his coffees cancel their orders. We’ve all the time been an organization that likes to swim towards the present, so as a substitute of cancelling our orders, we went forward and ordered additional espresso. This helped Danny a bit and so, as a thanks, he offered DOMA with just a few batches of his personal Gesha crop. It was a kind of moments that make you go, wow, and simply really feel grateful for attending to know cool individuals like Danny.
We’ve all the time cherished the Perez household’s work on their third-generation farms. They’ve innovated with unbelievable ingenuity and zest. An instance? Danny’s farm is flat. He grows his coffees horizontally, reasonably than up-up-and-up like most espresso farms in his area of Guatemala. Within the espresso world, that is undoubtedly considering outdoors of the field.
The Gesha espresso plant additionally has a particular that means to Danny. It’s a plant his household has grown a small parcel of, passing down seeds which ultimately ended up in Danny’s palms. To Danny, Gesha espresso is about his farming heritage, his household legacy, and all of the promise for the longer term.
We knew when the Gesha arrived that we needed to do one thing particular. We determined to present it the complete DOMA remedy with our small-batch roasting, artistic packaging, and incorporation of fantastic native artwork. DOMA has all the time been about three ideas: Espresso, Tradition, and Which means. With this espresso, we’ve a possibility to supply a singular consuming expertise. Our partnership with Household Bonds is a good illustration of the worth and that means we place on {our relationships} with the individuals and areas that produce the coffees we roast. We needed to complete the espresso with a design and package deal that was as distinctive and useful because the beans themselves. The DOMA tradition has all the time included love and assist of our artist neighborhood. To provide a package deal as much as the duty of holding the Gesha, we turned to an area who’s as obsessed with his craft as Danny is about espresso. Whereas Danny has saved and nurtured seeds from his household farm, Coeur d’Alene artist Jeff Weir has preserved his grandmother’s legacy of oil panting in his personal modern-day works.
Every can of Gesha espresso could have a one-of-a-kind piece of artwork lower from an authentic 17’ x 5’ canvas painted by Jeff Weir. Whenever you’re completed having fun with the artwork on the can, merely peel and body. You’ll get a customized espresso and a one-of-a-kind piece of artwork while you purchase Gesha. Drink one, save the opposite.
All in all, this 2020 Gesha challenge has despatched us again to our roots. We’re producing an especially small run of those cans, a couple of hundred give or take just a few; a quantity we used to make within the years after we had been simply getting began on our journey of roasting and assembly superb individuals. And this actually is a as soon as in a lifetime alternative. This espresso has come to signify the entire issues DOMA has ever completed and can proceed to do: associate with superb artists, assist small-scale and revolutionary farmers, create distinctive packaging, and—the inspiration of all of it—roast nice espresso.
Whenever you see a can of our Gesha espresso, we hope you’re impressed to do what issues and plant seeds for the longer term, similar to the roaster, artist, and farmer behind it.
