Expensive 5 Elephant Group,
We begin the brand new 12 months decided, and welcome constructive change: For the primary time in 12 years of 5 Elephant historical past, we rejoice a vegan January in our Berlin cafes. All through January, our muffins are plant-based solely, and there is a low cost on all drinks ordered with plant-based milk. Normally, we do not cost additional for plant milk in our cafes, which is sort of distinctive on the planet of specialty espresso, and all through the month of January, we’ll even low cost our plant milk-based drinks by €0.20.
Local weather change is just not a phenomenon of the long run, it’s the greatest problem of our time—we’re in the course of it. People are utilizing up too lots of the world’s sources, which is sadly additionally driving CO2e-emissions. Globally, we’ve already used 86% of the CO2e-budget out there to us, if we’re to restrict our planet’s warming to a most of 1.5 levels (which is broadly thought of the brink or tipping level for irreparable local weather disasters.) To make sure that we don’t miss the 1.5 diploma goal, we as meals corporations have the accountability to behave proper now! That is why we’re dedicating January to the themes of local weather change, world warming, and vitamin, with plant-based meals at its heart.
33% of world greenhouse gasoline emissions are brought on by the meals trade. 58% of those emissions come from animal merchandise. By consuming much less animal merchandise and extra plant-based meals, we will decrease the worldwide CO2-emissions coming from the meals sector and make a constructive affect on our local weather. If we make the worldwide swap to consuming extra plant-based meals, we may develop extra meals on much less land. Lowering meat and dairy manufacturing is crucial for our planet Earth to keep away from the worst results of local weather change. And to maintain our planet cool, we can not keep away from a big discount in our dairy consumption.
For us, it is about aware consumption, real appreciation of meals, high quality over amount, a manner of nourishment that places crops on the heart and respects and appreciates animal merchandise as soon as once more as they deserve—and ideally, they’re natural and/or regional. We wish to make it simpler and, above all, extra inexpensive so that you can make sustainable decisions in your day-to-day life, to eat extra plant-based meals, and to search out the proper steadiness in your day by day lives.
We are saying thanks—thanks for following our journey up to now. We stay up for persevering with this journey in direction of constructive change collectively. And in case you occur to stay in Berlin or are right here for a go to, please be at liberty to come back in for a cup of espresso—black or with plant milk—, and a slice of vegan cake at considered one of our cafes in Kreuzberg, Mitte, Prenzlauer Berg or at KaDeWe. Right here’s to creating higher decisions day in time out—small and massive, individually and collectively.
Warmest needs,
Your 5 Elephant Group
