Hello there! I am Rob Wilhelm, Kaldi’s Espresso Director of Advertising and marketing, and it is my honor to provide you a behind the scenes have a look at the thought and intention we put into our new app and Rewards.
After we began making our new app and Rewards, we requested ourselves two questions:
1) How will we make a digital order really feel as particular as ordering out of your favourite barista?
2) How can our Rewards enhance the sensation of being a Kaldi’s Espresso common?
Since our founding, now we have devoted ourselves to offering a memorable espresso expertise, utilizing the spirit of discovery as our information. We use a powerful concentrate on hospitality, visitor service, and high quality to make that occur. Our new Rewards and app have been constructed upon this basis.
To place it merely:
We designed our new app and Rewards round the way you really use them. We wish you to really feel extra in management, extra seen, and extra rewarded.
Learn on to see how we’re doing that!
HOW WE CONSTRUCTED OUR NEW REWARDS
Our previous Rewards system was easy and rewarding: order one thing, earn some factors, get a couple of bucks off subsequent time. Nevertheless it didn’t supply a lot flexibility. We needed to provide you extra alternative and make it really feel simply nearly as good as ordering out of your favourite barista.
Enter, our new Rewards system: Now, Rewards members earn 4 factors for each greenback they spend, and people factors could be handled like a Rewards pockets. You possibly can accumulate factors and redeem them if you need, on the gadgets that matter most to you. As you improve your factors, new gives grow to be out there to you, like a free drip espresso, free meals merchandise, or a free latte.
Your Rewards journey is your individual and you may observe your progress like by no means earlier than, particularly in case you have the app.
Even higher: your factors not solely unlock free drinks and meals – in addition they show you how to climb loyalty tiers that offer you ongoing perks. Which leads me to…
HOW WE CONSTRUCTED OUR NEW LOYALTY TIERS
That is most likely my favourite enhancement. When you’ve ever been an everyday someplace, you understand the sensation of strolling into a spot and being immediately acknowledged and celebrated. For the primary time, now we have the flexibility to acknowledge you digitally, on each order.
CLIMBING THE TIERS
The extra you go to us, the extra you will climb. We’re rolling out 3 loyalty tiers – Tier 1, Tier 2, and GOAT Tier – which are primarily based on how typically you go to us in a 12 months. Obtain Tier 2 by incomes 700 factors (named after our core espresso mix), and attain GOAT Tier by attaining 1994 factors (in honor of our founding 12 months).
As you climb the tiers, extra always-on perks will probably be out there to you. I am going to put that one other approach: as you enter Tier 2 and GOAT Tier, you’ll ALWAYS be capable to use sure perks, on each order, regardless of your present Rewards factors steadiness.
We hope these little contact factors make our regulars really feel seen, identical to when your favourite barista sees you stroll by means of the door.
INTRODUCING: GOAT TIER
Our brand is a goat, and GOAT has come to imply “best of all time”. We used that as inspiration for our final loyalty tier, GOAT Tier.
The most effective of the very best perks reside in GOAT Tier. After you accrue 1994 factors, you will get perks like free alt milk upgrades, 15% off your entire drip espresso, 15% off bakery, and (my private favourite) $2 Wednesday each weekday. Regardless of your rewards steadiness, you will most likely have some form of perk or low cost to use on each order.
Why? Since you earned it. You are the GOAT. And we would like you to really feel that approach, each order.
THE KALDI’S COFFEE APP
What excites me probably the most is that the app provides us the flexibility to attach with you in new, particular methods.
Through the years, one in every of our prime questions was at all times “when are you going to get your individual app?”. We lastly had the chance with the launch of our new Rewards, .
The app is superior. It is by far the best strategy to observe your Kaldi’s Rewards and loyalty journey. It is fairly, it is quick, and it provides you every thing you want, from the flexibility to put your order forward of time to discovering your nearest location.
However let me get again to the true purpose behind the app: serving you higher, and recognizing our friends for his or her loyalty. With our new app, now we have a model new strategy to ship you particular bulletins, sneak peeks, and spot gives. It is a complete new strategy to #followthegoat, and now we have large plans for it.
A NEW WAY TO FOLLOW THE GOAT
I get it, Rewards from cafes and eating places and outlets are nothing new. However on this new system from us, we hope you’ll be able to really feel the care and the connection to our values that we constructed into it.
Serving our friends for 30 years has been our ardour and the factor that drives us. On this new strategy to #followthegoat, we welcome you to affix us as we use the spirit of discovery to boost your expertise and ship you distinctive espresso drinks, one go to at a time.
You possibly can join rewards, obtain our app, and be taught extra on the hyperlink beneath.
