A BRAND NEW COLOR
Our baggage started with a dream: discover a new coloration to signify Kaldi’s Espresso. It may be troublesome to explain your self in just a few phrases, however now we have at all times recognized our values and mission to align with phrases like timeless and basic with a contemporary bent. We sought a coloration that mirrored these beliefs.
Kaldi’s Navy, as we now seek advice from it, is that coloration. Polished, distinguished, and all of the whereas accessible, our new model coloration welcomes you into our espresso, cafes, and imaginative and prescient with renewed power. Nevertheless it’s not all seriousness — enjoyable is certainly one of our core values too! Kaldi’s Navy serves as the muse for a new slate of vibrant labels with massive coloration pops. You may see these new colours on our baggage and different branding over the subsequent few years.
LABELS THAT SPEAK THROUGH DESIGN
A brand new bag meant new alternatives to explain our espresso. We’re proud to introduce fully rethought and redesigned espresso labels on our new baggage.
A espresso label ought to enable you to discover a espresso you’re keen on shortly. Or, if you happen to’re thinking about one thing new, the labels ought to instill you with the boldness that you simply’re shopping for one thing you’ll get pleasure from. These beliefs had been paired with a need to inform a narrative by way of design.
Listed here are a pair examples of how we did that:
FTO coffees
We have now at all times prioritized direct relationships with our coffees, however we all know a lot of our friends desire to purchase merchandise which have been licensed as Truthful Commerce and natural. Our core merchandise – FTO Birds & Bees and FTO Pure Excessive – have been up to date with inexperienced, leafy tones, serving as a straightforward visible indicator for these certifications.
Single Origin Coffees
By and enormous, we provide single origin coffees from 4 distinct rising areas: Africa, South America, Central America, and Asia-Pacific. Every of those areas has been given its personal design. We hope this helps you pick coffees sooner whereas giving our choices a novel id on our webstore and cabinets.
Highlander Grogg
Through the years, Highlander Grogg has gained devoted followers far and vast. We have at all times seen Grogg as a gateway to specialty espresso, and comprehend it presents a enjoyable, little-bit-decadent starting to an excellent day. With enjoyable as our information, we gave Grogg a whimsical and punchy replace. We predict it is going to stand out in your espresso counter as you smile and sip your syrupy begin to the day.
CONNECTING COFFEE BAGS TO CAFES
You may discover that the patterns on our new labels are massive and vibrant. Some could even name them “loud”, however we hope classically so. In case you’re a frequent visitor in our cafes, you might have seen our ornamental wallpaper, particularly in Kirkwood, DeMun, and Ellisville. We love these ornate and welcoming designs, and we needed to take that feeling and join it to the bag that you simply buy. So, whether or not you are frequenting our cafes or shopping for a bag on-line for dwelling, you are getting the identical Kaldi’s Espresso vibes.
Wallpaper, like that in our DeMun cafe, impressed our new baggage
SIMPLIFIED TASTE PROFILES FOR OUR BLENDS
We’re excited to reintroduce our core blends with model new style descriptions. For the primary time, you may see taste notes for all your favourite coffees. Our aim is to offer you much more confidence in your choice whereas serving to you develop your palate as you sip on the candy-bar-in-a-cup 700 (chocolate, caramel, crimson fruits, clean) or our perfectly-balanced Cafe Kaldi (citrus, vanilla, refined roast).
FIND YOUR ROAST LEVEL
Together with new style descriptions, all of our commonplace blends now showcase a roast degree. Roast ranges are the subject of a lot debate in espresso — for instance, our “medium” roast could also be another person’s gentle — however they’ll nonetheless be very helpful when choosing from one roaster’s choices.
Our single origin coffees are normally our lightest roasts. With these as a foundational “1” on our scale of seven, we assigned roast ranges to all of our different core coffees. Most fall between a “3” and a “5”, with our darkest roast, Cafe Malta, getting full roast marks.
We love the tutorial side of this modification, and we hope you’re feeling impressed to strive one thing new as you discover the huge and diverse world of specialty espresso.
See our Mix Shopping for Information for much more info.
THE ATL / STL CONNECTION
Kaldi’s Espresso has seen a variety of change since 1994, maybe none greater than our rising presence in Atlanta, Georgia. We have been on the campus of Emory College since 2016, and in the summertime of 2023, we had been proud to announce our merger with one other storied espresso model, Dancing Goats® Espresso.
This connection allowed us to start roasting espresso in two places for the primary time. Friends that come into Kaldi’s Espresso and Dancing Goats® Espresso places within the southwest expertise espresso roasted in our Atlanta, GA roastery, whereas all St. Louis, MO and kaldiscoffee.com net clients will proceed to get pleasure from espresso roasted out of our St. Louis headquarters.
This ATL-STL connection has been an thrilling change for us as we welcome new passionate crew members and roasters, and provide extra relationship-driven coffees to friends throughout the nation.
NEW COPY FOR A NEW DAY
The story of Kaldi, the legendary goatherder credited with discovering the paranormal properties of espresso, is certainly one of discovery. As espresso has unfold the world over within the intervening centuries, it has spurred on numerous discoveries and connections. We hook up with this historical past by making it our mission that can assist you open your day to new potentialities, whether or not it is by way of a heat welcome from a barista that modifications the course of your day, or an surprising taste from an distinctive espresso from certainly one of our producing companions.
The story of espresso goes again centuries, and every espresso’s journey ends in your cup. It’s our defining mission to make these last factors of that journey distinctive for you, so you possibly can keep it up the legacy of discovery that espresso started all these years in the past.
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