You will have seen a slick new design at DOMA this season — a coyote snowboarding with an orange bandana via a powdery wonderland is the logo of our limited-edition Winter Wonderland espresso, a Costa Rica + Ethiopia mix. It’s time you met the artist behind the label, Em Deane Kelley.
Em’s whimsical artwork has deep ideas embedded in its design. About nature, our reference to the outside, and the way play and accountability go hand in hand. For Em, that is about seeing ourselves as part of the panorama, fairly than separate from it, and recognizing the necessity to shield it, personified within the coyote. Rising up in small-town Maine as a skier, Em additionally wished to seize the sense of marvel that may be discovered when tucked into the mountains on a snowy day.
Now based mostly in Truckee, Calif., Em knew she needed to stick near the mountains and small cities she cherished to encourage her artwork. Open air conservation is an enormous aim of the work Em creates, and he or she companions with corporations chasing after the identical good, like Shield Our Winters (POW).
“Working alongside so many proficient athletes, artists, scientists and advocates fuels me to be a steward to the surroundings on my finest and even my worst days,” says Em. “I’m perpetually grateful for #teampow and to work with manufacturers like DOMA who share the identical values and help such an essential trigger.”
For this espresso label, Em utilized layers of design to create a playful winter scene. “Having the chance to collaborate with DOMA and have true artistic freedom pushed me to discover one thing a bit totally different, style-wise,” she says. “I sometimes create easy and daring designs, whereas this one was very natural, unfastened and free-flowing.” The secondary components of the chickadee and cabin are bridges for Em for the place she grew up and the place she now calls house.
We’re stoked to work with Em, who will likely be DOMA’s first year-round chosen artist. Em will design three customized espresso artwork tasks into 2025, which can embrace Ceremony of Spring and Summer time Lovin’.
Em’s each day solution to brew DOMA espresso is through Chemex, however her favourite solution to get pleasure from DOMA is on pour-over from the consolation of a campsite someplace within the woods. Take a look at extra of Em’s work at https://localscreative.com.
